Do you ever struggle with what to measure, or whether your metrics are worth the effort Anything you measure should accomplish one or more of these three things:
- Drive action
- Guide decisions
- Measure progress towards a tangible goal or objective
It's very simple: If something you measure does not do at least one of these things, why are you measuring or reporting on it?
Measuring and reporting on those measures takes time and money. Don't waste either by gathering metrics that someone might find useful someday.